Apple Recommends Simplicity for a Good App Store Optimization
These are the tips for developers to optimize the products
The ASO (App Store Optimization) is a process to increase the interest in an application.
It would be the same process as SEO (Search Engine Optimization) but in app stores.
The text must be accurate about the application to make the user download it, and then don’t be disappointed.
A great process combines the writing of a text that is short and catches the user’s attention.
Apple has a tutorial of ASO best practices on its website for developers. Below is a summary of them.
Name
The App Name is critical. The name needs to be simple, distinctive, and memorable. Avoid generic terms and similar existing apps.
It must be no longer than 30 characters.
Icon
The icon is the first element that users see. It should be recognizable. Avoid unnecessary visual details.
Apple recommends trying testing different options for icons.
Subtitle
This part summarizes an app in a phrase. The ASO Writer should highlight features or typical use.
