How ASO Helps Apps Get More Downloads in Stores
The best product is invisible without a description that brings traffic
Billions of eyeballs spend hours of the day looking at apps.
The new 2020 balances show the pandemic accelerated this market growth in up to three years.
There were 218 billion downloads in the year—the hours on Android bits the 3.5 trillion.
According to consulting App Annie, consumers put $143 billion on apps, up 20% year-on-year. The ads moved another $240 billion.
Americans already spend more time on mobiles than on television: 4 hours versus 3.7 hours.
Application Publishers
The publishers are making good money. The resources invested in mobile companies have doubled since 2016 to $73 billion.
But being part of that club is not for everyone.
Application development needs to have excellent technical skills. It is a newly constituted labor market that suffers from a lack of available talents.
Another challenge for the developer is to publish the product on Google Play and the Apple Store. Besides registration and maintenance fees, companies have restrictive content policies.
